Business Design …
is the application of design methods and processes on the development and innovation of business models.
is about value creation and value capturing.
transforms a value proposition into real business value.
making sense of new value creation by thinking in relations.

The users' environment and behavior monitoring of the current product elicits the issues they need in the market.
Through patent analysis in the same and heterogeneous fields, the technology element that can solve the problem is found and applied to the design concept.
Solutions to suggest a product design with market-friendly technology